We are all aware that B2C (Business-to-consumer) marketing is evolving. Previously, businesses sent out coupon booklets and brochures through the mail. Even though these practices are mostly outdated, some failing firms continue to rely on them—much to their disadvantage.
Businesses are increasingly targeting clients digitally with vouchers and calls to action that display on smartphones or in games as in-game transactions. Commercials are still around, but they have evolved from a three-minute intermission in a 30-minute weekly sitcom to a six-second pitch between two-minute videos. Although some of these novel types of marketing are being adopted by firms, company owners must recognise that the B2C marketing strategy has been shifting far beyond those relatively recent instances.
Here in this post, we will outline the top B2C marketing trends to gain traction.
B2C marketing is always changing, and marketers must remain one step ahead of their competitors or risk losing credibility. While many of the current methods will tend to play an important role in the next years, several developing ones have the potential to change the B2C marketing arena.
Below are the top trends projected to shape B2C marketing strategy in 2022-23.
1. Short-form Video Content will Set New Standards.
Short videos ruled the social platforms in 2020. As a result, media have evolved to enable users to create this sort of content quickly. Before COVID, TikTok was recognised as the greatest place to go for creative, short-form content. However, Instagram Reels and YouTube Shorts have emerged, competing for attention.
This trend benefits B2C marketing because short videos had the second-highest ROI in 2021. Although it was surpassed by influencer marketing, it is where marketers want to engage the most in the following year. Short videos are readily consumable and frequently give more value to customers, making them an important component in social media today. In addition, if you have yet to hear, social media is the leading marketing strategy in B2C marketing efforts.
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2. Influencer Marketing will Continue to be a Significant Lead Generator.
Influencer marketing is one of the most productive strategies in B2C marketing tactics in history.
Furthermore, according to the organisations surveyed, influencer marketing is the third most popular B2C marketing trend, following only inbound marketing and short-form video content. This sort of marketing strategy offers high ROI. The only difference that may occur in upcoming years and years to come is the type of influencer that B2C marketers will prefer.
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Previously, the marketing industries concentrated on famous influencers. In contrast, micro-influencers with less than 100,000 followers may be a more efficient B2C marketing strategy.
While the jury is still out on that, influencer marketing will continue to be a significant lead generator.
3. Audio Content Marketing will Become More Popular.
There’s no doubt that “video is king” in digital marketing, but it doesn’t mean audio content isn’t important.
With the proliferation of podcasts in recent years, B2C marketing companies are exploring the realm of audio content.
Image Source: HubSpot
According to a survey, 19.1% of B2C marketers had used this type of content in their marketing strategy. Approximately 43% of B2C marketers aim to boost their podcast investments in the upcoming years.
This demonstrates that businesses appreciate the importance of audio content across all sectors.
4. Social Accountability and Responsibility are Becoming More Prevalent.
Consumers expect brands to take a stance on social media in response to the various social concerns reported that have gone viral in the last two years.
When it comes to consumer purchasing, trust is a key aspect. Consumers have begun to hold brands more responsible in the last two years, notably during the COVID-19 issue and demands for social justice. Brands will be responding to this need by 2022.
Currently, just one-third of B2C marketers polled believe that social responsibility will be a successful marketing trend in 2022-2023, influencing B2C marketing strategy.
5. Inbound Marketing Strategies will Continue to be Employed by Companies.
An inbound marketing strategy will be significant when considering the forecast trends in B2C marketing.
Inbound marketing is all about meeting customers where they are and delivering relevant messages that lead them to business. It is all about guiding customers through the buying process.
Inbound marketing is the #1 trend B2C marketing companies will engage in next year, trailing just short-form video.
More than 80% of marketers want to maintain or increase their spending for this technique.
Here are some of the biggest trends in B2C marketing strategy in 2022. Entrepreneurs have a busy year ahead of them, with frequent video/audio content on social media and creating a solid inbound marketing strategy. By staying updated with these trends, businesses may guarantee that their marketing tactics are effective and relevant.
Our specialists at iWrite India deal with various industries in B2C and B2B marketplaces. Stay tuned for future marketing strategy research posts to uncover what marketing professionals will focus on in the coming year.