The famous French painter Henry Matisse said, “With colour, one obtains an energy that seems to stem from witchcraft”. How true does that hold in the corporate world? Indeed not the witchcraft, businesses are not spending their time going deep into the woods looking for broom riding, potion-making sorceresses. They are instead dedicating teams to […]

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“What the eyes see, and the ears hear, the mind believes.” – Harry Houdini. We can all be magicians. If you are here after reading this blog’s title, my best guess is that you are a creator— a creator on the World Wide Web. Now, everyone has access to information at their fingertips, but content creators […]

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Here is the Saviour Guide As a content creator, avoiding clickbait should come as obvious. But clickbait media, much like its titles, is such an attractive option! Sure, most of the times audiences are completely unsatisfied with the content but they still clicked on the article. And, hey, they may even like what they see! […]

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