Are you looking for social media tools to simplify your social media campaigns and improve your results?

Whether you are an individual aspiring to build a personal brand or you have a business and want to create a social media campaign, it is critical to get your social right. Social media marketing necessitates a combination of data-driven activities such as tracking analytics and creative tasks such as graphic design. You can approach a digital marketing agency to manage your social media or take a DIY route.

Whichever you choose, knowing some of the online instruments that add value to your web presence won’t harm at all. Ultimately, the tools will help you generate leads from social presence. 

So yes, without further ado, go through some of the best free social media tools to help ease your social media efforts and create unique content.  

Let’s begin!

1. AdsReport

With an effective social strategy, you can always improve the outcomes toward your brand’s goals with an effective social strategy. Whether you want to expand your audience, sell more products, or do anything in between, Facebook Ads can help.

However, monitoring ad accounts and tracking results is more difficult than expected. You frequently have to sift through a mountain of data in your Facebook Ads account if you need to confirm basic metrics such as spend, impressions, or cost per click (CPC). Some of the benefits of AdsReport are:

• AdsReport has you covered when it comes to streamlining your analysis.
• You can see insights in seconds after connecting your Facebook Ads account.
• Among the top metrics are spending, revenue, impressions, clicks, click-through rate (CTR), and CPC.

When you click to view more metrics, you will see all of the other important data to your teams, such as page likes, landing page views, post engagement, and purchase metrics.

AdsReport, in addition to campaign metrics, recognises the best-performing ad depending on factors such as clicks, impressions, CPC, or CTR.

2. Canva

High-quality images are required when sharing blog content, a seasonal sale, or anything on social media. However, taking your photos and creating your images costs time and resources. But the good thing is that if you don’t have any original photos, you can use Canva’s free library or download free images.

Image Credit: Canva

This free design app allows you to create a wide range of graphics, from Facebook cover images and Instagram Stories to tweets and blog post images – it is a buffet for you.

Canva’s social media templates all adhere to each platform’s suggested image dimensions, eliminating the need for resizing. Simply replace the text, logos, and photos with your own to personalize each graphic.

The great thing about Canva is once you’ve created something you like, you can reuse it. Copy the design and change the text or images to create a branded template you can reuse.

3. Google Analytics 

While each social media platform has its performance reporting tools, they typically do not tell you how your strategy is performing outside of the app.

Image Credit: Google Analytics

Google Analytics can complement the built-in social insights provided by Facebook, Instagram, LinkedIn, or another platform by providing data that links your social efforts to your website and business goals.

Google Analytics is a great performance monitoring tool that measures the impact of your social media marketing efforts on your website and its visitors.

4. Google Spreadsheets

Your social media calendar is a repository for everything you want to post over a specific period. Google Sheets is an excellent tool for creating a calendar and maintaining the work records and other important data for your digital marketing agency.

If you use a free social media publisher such as Buffer, you may already have access to a calendar feature that allows you to create and organize your upcoming posts. It’s perfectly fine if you prefer that, but Sheets is still a fantastic option!

You can customise the colours and fonts on your calendar, collaborate with others, use formulas to track your word count, and so much more. You can create a different sheet for each month and then divide your calendar into separate months, making tracking all the data in a month easier.

5. Rignite

Rignite allows you to manage multiple social media websites such as Facebook, Twitter, and others. At the same time, the tool works with social media websites for your digital marketing agency. It can help you interact, talk, and work with all of your team users via instant messages and forums.

This free social media tool was created with the concept of collaboration in mind, and it is one of the best social media tools available. It is a free marketing software that can assist you in working as a team.

6. Buffer

Buffer is a social media tool for managing social networks such as Facebook, Twitter, and Linkedin. It is one of the easiest ways to market your business on social media. You can easily share information about your organization on the three social media platforms. This means you’ll be able to reach a large number of people at the same time.

Image Credit: Buffer

It keeps track of all the results and provides a comprehensive report after analysing what you’ve shared on various social media platforms. You can easily schedule Facebook updates and tweets with the help of Buffer. It will provide you with detailed information about shares, likes, mentions, and retweets, thereby improving the efficiency of the enterprise.

Why is it Important to Have Social Media Tools?

Just like you need Netflix and chill, your business needs social media tools to survive the growing competition. Following are the reasons to have social media tools:

• It increases your brand visibility
• It improves your customer service
• Social media tools are budget-friendly
• It boosts your search engine ranking

Grow your business and your leads with the help of the tools mentioned above. There are various paid and free tools, so feel free to check them out. Most paid tools have a 14 days trial to decide which tool is best for your business.

And yeah, before you go – it is always good to hire a professional digital marketing agency to manage your social media effectively. Seasoned professionals always know what works best for your social presence. 

Let us connect to understand your social media goals and lay down an effective strategy so you get leads from social.