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Do you want to know the one thing that will alter how you execute marketing? Your company’s long-term success is contingent on everything your consumers experience with your brand, including what they see, hear, and feel.  Effective branding unifies your marketing initiatives and creates a cohesive customer journey across all channels. Logically, branding seems simple, […]

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A research by TurnTo Networks1 revealed that user generated content influenced the buying decision of 90% of consumers. Interestingly UGC – User Generated Content influenced buyers were willing to pay more as well. Now, something that not only influences the decision-making process but also encourages the customer to pay more is of utmost importance to […]

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We are all aware that B2C (Business-to-consumer) marketing is evolving. Previously, businesses sent out coupon booklets and brochures through the mail. Even though these practices are mostly outdated, some failing firms continue to rely on them—much to their disadvantage. Businesses are increasingly targeting clients digitally with vouchers and calls to action that display on smartphones […]

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It makes sense to optimize your website to create leads! However, are you also just putting a “Click Here” icon on your home page and waiting for the leads to come in?  Don’t worry; we are here to save you! – This article will enlighten you with the smart tactics you need to generate leads […]

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Incorporating extra video content into your Instagram feed is one of the best approaches to improve engagement and reach. Instagram reels are not only a brilliant technique to increase followers dramatically, but they are also quite effective at increasing engagement. The appeal of the video is that. It’s entertaining, simple to consume, and—typically—more dynamic than […]

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When the concept of e-mail entered the market, it was revolutionary. Nobody in the business community anticipated the big switch would be from writing letters or sending faxes to sending emails. Today, it is nearly impossible to imagine a world without emails. So much so that even the hyphen in the e-mail has now disappeared. […]

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As the world continually evolves and grows more comfortable in its increasingly digital age, the nature of industries shifts accordingly. Ignoring the online sphere is not an option for businesses looking to expand. Gen Z – the newest generation – gets all their information online. From news to trends to updates about their friends, they […]

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Creating content means nothing if it has no visibility. Even if you hired the best content writers and creators the world had to offer, this falls flat if no one sees it. Some people tell you SEO is the best way to gain visibility. That’s partially true.  Optimising your content with keywords and other methods […]

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Creating new content constantly is an enormous burden. However, in today’s world of online marketing, this seems like the only way to stay relevant. That said, creating too much new content too fast also reacts badly with search engines. So where is the golden mine? It lies in repurposing content. What does repurposing content mean? […]

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Your website’s design is supported by two pillars: aesthetics and functionality!  As a marketing expert, it’s crucial to know how the style of website fonts you choose can psychologically affect your target audience’s choice and influence your target audience’s decision to buy. Your brand becomes more memorable when you persistently choose the proper typeface and […]

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