iCase Studies

The Results

+3,757 Site Visitors
+7,52,340 Impression
+539 New Followers
+25% Conversion Rate

Project Overview

Xenial India is a B2B technology-driven hospitality industry providing corporate organisations with cost-effective, streamlined and hassle-free business lodging, MICE and cab services across PAN India.

In this case study, we will present how our social media strategies helped them to boost their brand awareness.

This case study aims to evaluate how effectively we used social media strategy in helping to reach its objectives.

The Challenges

Xenial India provides the hospitality service across PAN India, but due to the lack of brand awareness, they could not reach their target audience.

So, they hired us to help improve their brand awareness and web presence.


The Strategy

First, we identified their target audience and approached them through Instagram.We created engaging content that resonates with its target audience. After that, we created their Instagram profile and posted engaging content daily. We used the CRM platform to track the success of the social media strategies, and it helped us to understand what was working and what was not working and made modifications to plans. The iWrite India services Offered for project proven ways to help increase followers,web traffic & Conversions:

So, How did we do it?

We ran ad campaigns and generated 4, 125, 880 paid impressions and 2, 941, 232 paid reach.

  • Through an Instagram ad campaign, we generated 7,52,340 paid impressions.
  • We generated 395,023 page reach, 258 profile visits and 3,757 account engagements within 90 days.
  • We posted informative content on LinkedIn to generate awareness about the hospitality industry and how Xenail India is working towards it.
  • If we talk about Instagram, we generated 7,24, 366 page reach and 23, 969 page visits.

Results we provide for this project

Now let’s see the outcome of these strategies.

We generated 7,52,340 paid impressions.

We generated 395,023 page reach, 258 profile visits and 3,757 account engagements.

Our social media strategies improved their brand awareness within 3 months. They gained 1049 new followers, and they are getting more queries. Most importantly, we generated ROI.

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