i-Write-India

The Results

+6083 Site Visitors

+39,45,951 Impression

+4223 New Followers

+45% Conversion Rate

Project Overview

Clear Skin Laser Skin and Hair Clinic in Pune is a destination for anyone seeking skin and hair problems treatment.

Patients can get customised treatments for various skin problems, including acne, acne scars, skin pigmentation, melasma, keloid, moles, seborrheic, keratosis, vitiligo, psoriasis, eczema, and much more.

This case study will present how we performed social media marketing for them.

The Challenges

Clear Skin and Hair Clinic in Pune had invested significantly in social engagement and quality leads, but they struggled to reach their target audience and generate sufficient queries.

As a result, the main challenge was to improve brand awareness and engagement through social media channels.

The Strategy

We used Facebook and Instagram strategies to improve their visibility on social media and brand awareness. We generated over 28 lacks Facebook page reach and 6083 visits and added over 400 new followers on Facebook. If you talk about Instagram, we generated 11 lakh page reach, 35904 visits and added over 4223 new followers on Instagram. Their Social Media Impression is 39,45,951. The iWrite India services Offered for project proven ways to help increase traffic:

So, How did we do it?

We fueled their market plan with targeted ad campaigns.

We created engaging posts and published them on the social media handles on a daily basis.
We ran lead generation ad campaign.
We used the post-engagement campaign to increase the reach of their postings.
We reshared the content as a story post.
We used to post contest posts on Instagram and Facebook.

Results Achieved

The implemented social media marketing strategies have significantly improved the clinic's social media presence. The results include the following:

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Facebook page reach of over 28 lakh and 6,083 visits, adding over 400 new followers on Facebook

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Instagram page reach of 11 lacks, 35,904 visits, and adding over 4,223 new followers

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Social media impressions of 39,45,951

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Increased brand visibility on both Facebook and Instagram

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Increased social media followers to 14k on Instagram and 25k on Facebook

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Increased queries from PAN India

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Improved return on investment (ROI) for the clinic

Conclusion

Through effective Facebook and Instagram marketing strategies, Clear Skin Laser Skin and Hair Clinic has significantly improved its social media presence, brand awareness, and engagement. This has led to increased queries and an improved clinic investment return.