Irrespective of the size of a firm, social media management has become the top priority of marketing companies and businesses. 

Many businesses use social media networks as marketing tools because a consistent presence on social media enables firms to connect with their target audience in new and interesting ways. 

However, there are numerous social media platforms and managing all these platforms at a single time can be incredibly challenging. Logging in to these accounts, writing posts for each account, and scheduling and publishing daily can be challenging and time-consuming.

Choosing the right social media management tool can help to create a complete plan that can be managed from a singular point.

Let’s explore the best social media management tools to consider in 2023 to make social media management easier.

Best Social Media Management Tools

Social media management tools help schedule posts, monitor mentions and analytics, manage multiple accounts, and engage with followers. Several tools are available, each with unique features and options to meet your requirements. Here are the 15 best tools to make your social media management easy.

Sprout Social

Image Source: Sprout Social

Sprout Social allows businesses and organisations to effectively manage and track their social media presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The platform provides various features to help users manage their social media activities, including:

• Social media scheduling and publishing
• Advanced analytics and reporting
• Team collaboration and workflow management
• Engagement tools for responding to comments and messages
• Social listening and monitoring
• Advanced analytics on social media performance, such as follower growth and engagement rates
• Integration with other tools and platforms
• Social media ads management

Sprout Social also offers integrations with other tools such as Google Analytics, Salesforce, and Zendesk, allowing users to connect their social media activities with other business processes easily. 

Sprout Social is among the powerful social media management tools for businesses and organisations looking to streamline and improve their social media efforts.

Hootsuite

Image Source: Hootsuite

Hootsuite is a popular social media management tool that allows users to schedule and publish content across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. This tool can incorporate over 150 applications into your social media marketing plan.

Hootsuite offers a variety of features that make it a powerful social media management tool. Some of its special features include:

• Social media scheduling
• Manage and respond to incoming messages and comments in a single inbox
• Monitor social media performance and make data-driven decisions
• Online conversions monitoring

Buffer

Image Source: Buffer

Buffer is another popular social media management tool that allows users to schedule and publish content across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. 

Buffer allows you to distribute content across the day, ensuring that the social media feeds are always up to date. You may also schedule in advance, which is convenient. The features of the buffer include the following:

• Social media scheduling
• Analytics and insights
• Team collaboration
• 2-step account login

Buffer also offers automation features like “Buffer Reply,” which helps you reply to comments and messages on Facebook and Instagram, and “Pablo”, a simple image creator for your social media content.

Agorapulse

Image Source: Agorapulse

Agorapulse is one of the best social media management tools that allow users to pay attention to their audience, create good connections with them, and share content across six social media channels. Features of agorapulse include:

• Social media scheduling
• Social media index
• Analytics and Reporting
• Tea collaboration

Agorapulse also offers competitor information and allows you to boost Facebook posts to really attract your audience’s attention.

CoSchedule

Image Source: CoShedule

CoSchedule started as a content marketing firm and has later extended to include social media management and a calendar tool. The main aim of CoSchedule is to assist organisations in keeping their marketing organised by allowing teams to arrange all marketing material, including blog content, using their content calendar. Other features of the CoSchedule social media management tool are:

• Content calendar
• Content creation tool
• Social media scheduling
• Tracking and reporting

Later

Image Source: Later

Later began as a social media publishing tool using Instagram as the primary social platform. It first featured content planning to improve the appearance of the Instagram feed but has now expanded into a visual calendar that includes most social media outlets. Features of Later include:

• Social media scheduling
• Visual content calender
• Hashtag suggestions tool

Sendible

Image Source: Sendible

Sendible enables businesses to manage and schedule social media posts, track engagement, and analyse performance across multiple social media platforms. Some of the features that Sendible provides include:

• Social media scheduling
• Social listening
• Sentiment analysis
• Unified inbox for managing customer inquiries and messages
• Team collaboration
• Analytics and Reporting
• Integrations with other tools such as Hootsuite, Zendesk, and more.

The platform aims to help businesses improve their social media engagement and customer service and streamline their social media management process.

MeetEdgar

Image Source: MeetEdgar

MeetEdger is one of the best social media management tools, with a fun content selection option for your social media posts. It is ideal for solopreneurs and small enterprises. MeetEdgar’s features may be useful for startups when team members perform many tasks. Some other features of MeetEdgar are:

• Social media calendar
• Social media scheduling
• Content Library
• Automated social sharing

Zoho Social

Image Source: Zoho Social

Zoho Social is an intelligent social media management tool that assists organisations in optimising their social channels to target the right audience. You may use the app to initiate discussions, exchange reports, assign team responsibilities, and solicit feedback. This makes it simple to have your modifications, tactics, and performance insights approved. Features of Zoho Social include:

• Scheduling
• Team collaboration
• Content calendar

 It also provides a “Suggested Content” feature based on the user’s industry and audience.

eClincher

Image Source: eClincher

eClincher is a fantastic social media management tool that emphasises customer care 24 hours a day, seven days a week. It is designed to simplify and save users time. The main features of eClincher are:

• Social publishing
• Visual calendar
• 24/7 customer support
• Team collaboration
• Social inbox

KeyHole

 

Keyhole is a unique social media management application that serves as an influencer tracking as well as a marketing tool.  Businesses may quickly evaluate their progress and determine where they stand in comparison to their rivals by using Keyhole. The features of KeyHole include the following:

• Brand monitoring
• Influencer marketing
• Campaign reporting

SocialPilot

Image Source: SocialPilot

SocialPilot is an easy social media management tool that provides detailed analytics data to help you develop better strategies. Users can identify what viewers engage with and evaluate growth trends to continue generating content based on content efficacy and audience analytics. The special features of SocialPilot are:

• Integration with major social media tools
• Social index
• Social media analytics
• Social media calendar

Preview

Image Source: Preview

Preview is a smart app that lets you visually set out the Instagram feed. If you want to construct a feed based on a design, rainbow hues, or another Instagram feed style, you may upload as many photographs and videos as you want into the app and preview the feed before publishing. Features of preview:

• Upload photos, videos and carousels for review
• Content scheduling
• Content calendar

Tailwind

Image Source: Tailwind

Tailwind is a social media scheduling and analytics tool primarily used for Pinterest and Instagram. It allows users to schedule pins and posts, track their performance, and analyse their audience engagement. Other features include:

• Post ideas to ensure you always have Pinterest content
• Creating your own Pinterest graphics and saving them
• Automated scheduling 

Tailwind provides detailed analytics and insights, such as audience demographics, engagement rates, and follower growth, so users can better understand their audience and optimise their content strategy. It also offers a free trial and various pricing plans for personal and business use.

TweetDeck

Image Source: TweetDesk

TweetDeck is a social media management tool developed by Twitter that allows users to manage their Twitter accounts and timelines. It allows users to schedule tweets, create custom timelines, and monitor mentions, hashtags, and direct messages. It is a web-based tool, but also available as a desktop application.

Explore the Best Social Media Management Tool for Your Business!

Finding the best social media management tool for your business can be daunting, as many options are available in the market. However, considering the platforms supported, scheduling and analytics, team collaboration, additional features and budget will help you narrow down the options and make an informed decision.

Are you concerned about social media marketing? Social media marketing experts at iWrite India are here to help you!