Irrespective of the size of a firm, social media management has become the top priority of marketing companies and businesses.  Many businesses use social media networks as marketing tools because a consistent presence on social media enables firms to connect with their target audience in new and interesting ways.  However, there are numerous social media […]

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We are all aware that B2C (Business-to-consumer) marketing is evolving. Previously, businesses sent out coupon booklets and brochures through the mail. Even though these practices are mostly outdated, some failing firms continue to rely on them—much to their disadvantage. Businesses are increasingly targeting clients digitally with vouchers and calls to action that display on smartphones […]

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