Siri, take me to a nail art studio near me!
Alexa, can you show me the latest fashion trends in 2023?
Yes, that’s a voice search with virtual assistance.
In today’s digital age, voice search is becoming increasingly popular as people are turning to voice assistants like Siri, Alexa, and Google Assistant to search for information. Businesses looking to be ahead of their competition need to focus on voice search optimisation to remain competitive in the market. But does voice search help with creating leads, or it helps with brand building too?
How about looking at the role of voice search optimisation in building brand awareness?
Let’s begin with the basics.
What is Voice Search Optimisation?
Voice search optimisation is the process of optimising your website and content to appear in voice search results. It involves creating content that is conversational and easy to understand, as well as ensuring that your website is mobile-friendly and optimised for local search.
Now, What is the Role of Voice Search Optimisation in Building Brand Awareness
Improves User Experience
Voice search optimisation improves the user experience by making it easier and faster for users to find information. With voice search, users can simply speak their query, and the voice assistant will provide the most relevant and accurate results. This not only improves the user experience but also builds trust and credibility for your brand.
Increases Visibility
Voice search optimisation increases your brand’s visibility by improving your website’s ranking in voice search results. When your website appears in voice search results, it increases your brand’s visibility, which can lead to more website traffic and potential customers.
Enhances Brand Recall
Voice search optimisation enhances brand recall by providing users with a more personalised experience. With voice search, users can ask specific questions, and the voice assistant will provide them with the most relevant results. This creates a more memorable and personalised experience for the user, increasing the chances of them returning to your website in the future.
The Importance of Voice Search Optimisation
Changing Search Behaviour
The way people search for information is changing, with more users turning to voice search for convenience and speed. According to a report by ComScore, by 2020, 50% of all searches will be conducted through voice search. Therefore, it is important for businesses to adapt to this change in search behaviour and focus on voice search optimisation.
Mobile-First Indexing
Google has shifted to mobile-first indexing, which means that mobile-friendly websites are given priority in search results. Voice search is typically used on mobile devices, so voice search optimisation is crucial for businesses that want to improve their mobile search ranking.
Benefits of Voice Search Optimisation
Better User Engagement
Voice search optimisation can lead to better user engagement, as it creates a more conversational and natural interaction between the user and the voice assistant. This can help increase the user’s interest and engagement with your brand, leading to a potential increase in conversions.
Improved Local Search
Voice search is often used for local search queries, such as “where is the nearest coffee shop?”. By focusing on voice search optimisation for local search, businesses can increase their visibility in local search results, leading to more foot traffic and potential customers.
Competitive Advantage
Voice search is still a relatively new technology, and many businesses have yet to focus on voice search optimisation. By being an early adopter of this technology and optimising your website and content for voice search, you can gain a competitive advantage over other businesses in your industry.
Conclusion
Voice search optimisation is becoming increasingly important for businesses wanting to remain competitive. It plays a crucial role in building brand awareness, improving user experience, and increasing visibility. By adapting to changing search behaviour and focusing on voice search optimisation, businesses can improve their mobile search ranking, increase user engagement, and gain a competitive advantage over their competitors.
Don’t get left behind; start focusing on voice search optimisation with iWrite India, Delhi’s best digital marketing company today!