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10 Digital Marketing Tools to Measure the Efficacy of Your Strategy

  • Posted by Aastha
  • June 22, 2022

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Time is money! And this makes it even more crucial to figure out smart ways to analyse the efficacy of your content strategy.  

If you’re an expert in the digital world, you must believe in doing “SMART WORK” over hard work! – Digital marketing tools are one such golden way that helps you achieve just that!

According to startup bonsai, almost 75% of major brands and digital experts use marketing automation tools.

It’s not simple for a digital agency to decipher the complex analytics that helps you track the success of your content marketing plan. Your content marketing strategy’s success is contingent on the correct efforts made in the right direction. 

As a result, content strategists spend time measuring and tracking such strategies via digital marketing tools available today.

Digital Marketing Tools for Analysis

Let’s look at some of the many digital marketing tools that may assist you in getting through your data and metrics since we all know the value that content marketing analytics can offer to your company.

While these are some useful tools in the market, the pricing, complexity, and sources of research and reports provided are all significantly different. If you are aware of the ultimate goals of your strategy, you can easily choose which digital marketing tool is the right fit for your business tactics. 


Digital Marketing Tools

Source Image: Hubspot

One of the greatest systems for content marketing analytics is HubSpot. It includes a user-friendly panel and can generate personalised reports for your team using real-time data and insights.

The programme may set up touchpoints, log individual interactions, and watch consumer behaviour to predict when a conversion is likely. Hubspot helps you keep track of all customer engagement via specific records and events. Many digital agency in Delhi and all over the world are using Hubspot.

According to makewebbetter, the customer’s perception of how they are being handled stands for 70% of their experience. As a result, removing this customer experience information from the HubSpot marketing analytics would have been a bad decision.

Google Analytics 

Google Analytics

Source Image: Crazy Egg

Google Analytics is one of the most popular content marketing analytics solutions. It allows you to combine your content analytics and insights with all other parts of your Google toolkits.

This will allow a digital agency to consolidate all the data in one place and evaluate your content marketing efficacy to the performance of other sections of the business.   

As per one of the articles published by brafton.com, around 86% of digital agencies use google analytics due to its positive impact on traffic measurements and conversion KPIs.


content marketing

Source Image: Moz

Moz is a well-known brand in SEO analytics, but the tool can also help you track the success of your content marketing efforts. It can help you uncover crucial keywords, subjects, or concepts to address in your content planning by allowing you to see how your content strategy affects your SEO. It also keeps track of your search engine results and generates thorough reports.


keyword performance

Source Image: www.semrush.com

SEMrush and Moz work in the same manner. It is an excellent tool for monitoring your SEO and keyword performance, particularly concerning your competition.

It enables cross-channel capabilities to examine your content strategy throughout platforms and channels, including the ability to track brand mentions. 



Source Image: buzzsumo.com

If you want to save time while searching for real-time marketing trends- BuzzSumo is the way to go! It evaluates your content by identifying methods to customise it to the target audiences. 

This may assist you in comprehending client concerns and identifying patterns to address in your content strategy. BuzzSumo also allows you to customise your feed and statistics. 



Source Image: databox.com

This tool integrates the key areas of your total digital marketing programme into a single platform, allowing you to track the effectiveness of your efforts in one place.

Databox also offers real-time reporting and data organisation throughout your whole company in one place. 



Source Image: Adverity

Adverity is the tool accessible to digital experts interested in data-driven marketing and decision-making. This tool collects data and insights from ample sources and organises, analyse and identifies the critical data points using a single tool. These insights further identify the areas of improvement and present strengths and prospects.  



Source Image: Vector Logo Zone

Kissmetrics is a digital marketing tool for content analysis. This provides you with information on audience interaction on your website and social media platforms, allowing you to learn more about your customers.

Kissmetrics allows you to understand your audience groups, map customer journeys more accurately, and strengthen your personalisation techniques to build satisfied, loyal consumers for your company.

Similar Web

Similar Web

Source Image: www.similarweb.com

SimilarWeb can show you how your existing content marketing role contributes to industry benchmarks for comparable companies and rivals.

This can help identify where you are concerning important business competitors and provide particular insights on how to defeat them. 


Grow.com is a business analytics platform that lets you import and manipulates data from various sources, as well as build dashboards with the statistics that are important to you. 

Once you’ve imported your data into the platform, you’ll always have access to the most up-to-date information. Create custom metrics, connect different data sources, and choose from various chart kinds to represent your data in the way you want. You can also quickly share KPIs and dashboards with the team to ensure that everyone is on the same page.

Why iWrite India for your Digital Branding?

iWrite India is a leading Digital agency in Delhi. We are here to develop a comprehensive awareness of the complexities involved in brand recognition as a key to unlatching your company’s success. 

The highly customised technique for increasing your reach is our marketing domain. We don’t just focus on your market share; we also assist you to reaching the whole market with our content marketing activities, collecting and generating new connections and driving in more clients for your brand. 

Hear it out from one of our trusted clients!

Being an up-and-running digital marketing firm in Australia, we needed a reliable content agency to help us deliver the best content to our clients within marked timelines. We hired iWrite India, and I can say without thinking twice that it has been a great choice. All our digital marketing clients simply love the content the team produces. Great work! Keep it up! 


Let’s talk at: 

📞: +91 7303406968 

📧 : support@iwriteindia.in 

🌐 : www.iwriteindia.in 

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