Creating content means nothing if it has no visibility. Even if you hired the best content writers and creators the world had to offer, this falls flat if no one sees it. Some people tell you SEO is the best way to gain visibility.
That’s partially true.
Optimising your content with keywords and other methods is one way to gain visibility.
But, with social media taking over the world the way it is, another method has appeared: content distribution.
What is content distribution?
It is the process of sharing, publishing, and promoting your content through various channels and formats. While it only happens after you create content, having a solid strategy beforehand, in anticipation of the content to come, is crucial to success.
Any content constricted to your website due to any reason makes it rely on these pieces of content to bring traffic to you. This is where channels come in.
What are content distribution channels?
Mastering content distribution in Delhi requires a thorough understanding of every channel, how to use them to your advantage and in what ratio. Several companies want to create an effective distribution strategy but fall short at this step.
A content distribution channel is self-explanatory: it is a channel through which you share and promote the content you create. It is not the platform itself, however. It is based on the medium the platform serves.
This is better understood when we look at the types of channels: owned, earned, and paid.
Image Source: Semrush
This consists of the content platforms your company owns. This includes your website, social media profiles, email newsletters, YouTube and other audiovisual profiles etc. This channel offers you complete control over the content distributed and how it is distributed.
Contrary to paid distribution, earned content distribution in Delhi is free. This is why it is earned. Here you ask customers, journalists, bloggers etc. to rate your content and share it.
These channels include product reviews, public relations, guest articles, social shares and mentions, and roundups. They also certify your content as worth engaging with since they have an assurance of quality. Therefore, their regular user base is more likely to trust their opinion and visit your website for further details.
As the name suggests, this is where you pay for greater visibility. This takes the form of pay-per-click, paid influencers, and paid social advertisements.
So, once you choose a channel or choose a combination that meets your goals, you have officially begun your distribution strategy.
Building a Content Distribution Strategy
Building a solid distribution strategy takes work. But, it is definitely possible with a dedicated mind and meticulous planning.
Step 1: Research Your Target Audience – Ensure you know everything that makes your target audience tick. This is both so you know which platforms they frequent and what kind of content appeals to them.
Step 2: Choose Your Content Distribution Channel – Once you know your audience, targeting them is much easier. Ensure that your content and owned channels are optimised for higher visibility. Simultaneously, place your content on various other platforms through the earned and paid channels for maximum impact.
Step 3: Choose Your Content Type and Set Goals – Many companies prefer blogs since they are easily attainable and widely shared. However, depending on your products or services, you may want more audiovisual content or infographics. Choose accordingly and then set your goals for traffic, engagement, impact etc. so you have a better understanding both of the content you want as well as the goals you can realistically set for that content.
Step 4: Plan an Editorial Calendar – Creating a calendar is the backbone of content distribution. You choose what goes up where and when. When do you send your products for product reviews; at what point is the trend for your product the highest so you can ask an influencer for a paid promotion; when do you introduce new content into the owned channels to keep it fresh? These are all questions you answer by creating a calendar.
Step 5: Create and Distribute Your Content – Once you have this foundation laid, it’s time to create your content! And, since you have your editorial calendar, you know precisely how and when you will distribute it!
As you begin implementing this strategy, you start analysing the results and understand what needs tweaking and what is working perfectly. This way, you continuously enhance your strategy and ensures your content reaches the highest visibility for greatest lead generation!
iWrite India has some of the best, most proficient content creators in Delhi. With a dedication to deadlines, we ensure you always meet every goal your editorial calendar sets with expertly-written, high-quality content. This way, we always keep you and your goals in mind when creating content optimised to perfection, increasing your visibility multifold!