Call to Action! A.k.a. CTA! Overly used? Yes! Appropriately utilised? No! Let’s get into the what, why and how of “Call to Action”! The anatomy is simple. It is a marketing term. A Call to Action is a prompt to the customer which leads them to the next step through the sales funnel. The content […]Read More
Writing an informative blog for your business is the same as picking up the right ingredient for your favourite dish. However, that’s not the end! The purpose of writing a blog is to increase traffic by catching the attention of our target audience through our content. But the question is – how to increase the […]Read More
Aesthetics and functionality are the two pillars of web design today. At user tastes continuously evolve and the digital sphere multiplies in size, finding the right balance between an aesthetically-pleasing website and functionally-sound website matters. Expert website designers keep this in mind when building websites for brands. Websites also become synonymous with the brand image, […]Read More
The famous French painter Henry Matisse said, “With colour, one obtains an energy that seems to stem from witchcraft”. How true does that hold in the corporate world? Indeed not the witchcraft, businesses are not spending their time going deep into the woods looking for broom riding, potion-making sorceresses. They are instead dedicating teams to […]Read More
“What the eyes see, and the ears hear, the mind believes.” – Harry Houdini. We can all be magicians. If you are here after reading this blog’s title, my best guess is that you are a creator— a creator on the World Wide Web. Now, everyone has access to information at their fingertips, but content creators […]Read More
Here is the Saviour Guide As a content creator, avoiding clickbait should come as obvious. But clickbait media, much like its titles, is such an attractive option! Sure, most of the times audiences are completely unsatisfied with the content but they still clicked on the article. And, hey, they may even like what they see! […]Read More
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