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There are many ways for your company to leverage Instagram’s potential commercially, given its sizable and expanding user base. However, it can be challenging to get started and even more challenging to turn a profit, similar to other social networking sites. So the challenge is: how can you stand out on a network like Instagram […]

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Social media marketing has changed the game of digital promotions using various platforms such as LinkedIn and Facebook. However, the only thing that matters is – which is the most effective platform to generate conversions for your business. A social media marketing agency would trust LinkedIn, while others go with Facebook for lead generation. At […]

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What does it take to make amazing instagram reels? Right hashtags Good content And . . . ? A nice location! With the advent of Instagram reels, businesses have been able to expand their visibility and increase brand awareness. Along with stories, live videos, and regular posts, Instagram reels have reportedly enhanced user experience and […]

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Thinking of doing SEO on your own? Well, then there’s a lot you must know.  Google is filled with searches like – How to do SEO on my own? DIY SEO is not that tough. All you need is proper research on what you want to do, knowledge about some tools (free/paid), and some insight […]

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Are you looking for social media tools to simplify your social media campaigns and improve your results? Whether you are an individual aspiring to build a personal brand or you have a business and want to create a social media campaign, it is critical to get your social right. Social media marketing necessitates a combination […]

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Time is money! And this makes it even more crucial to figure out smart ways to analyse the efficacy of your content strategy.   If you’re an expert in the digital world, you must believe in doing “SMART WORK” over hard work! – Digital marketing tools are one such golden way that helps you achieve just […]

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Call to Action! A.k.a. CTA! Overly used? Yes! Appropriately utilised? No! Let’s get into the what, why and how of “Call to Action”! The anatomy is simple. It is a marketing term.  A Call to Action is a prompt to the customer which leads them to the next step through the sales funnel. The content […]

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Writing an informative blog for your business is the same as picking up the right ingredient for your favourite dish. However, that’s not the end!  The purpose of writing a blog is to increase traffic by catching the attention of our target audience through our content. But the question is – how to increase the […]

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Aesthetics and functionality are the two pillars of web design today. At user tastes continuously evolve and the digital sphere multiplies in size, finding the right balance between an aesthetically-pleasing website and functionally-sound website matters. Expert website designers keep this in mind when building websites for brands. Websites also become synonymous with the brand image, […]

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The famous French painter Henry Matisse said, “With colour, one obtains an energy that seems to stem from witchcraft”. How true does that hold in the corporate world? Indeed not the witchcraft, businesses are not spending their time going deep into the woods looking for broom riding, potion-making sorceresses. They are instead dedicating teams to […]

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